A new social media campaign #MyPreston, driven by the University of Central Lancashire, has been launched with a video to highlight the very best of working, living and socialising in Preston.
The campaign is designed to attract new talent to Preston and highlight all the wonderful things Preston has to offer: Shopping, hidden gems, the natural beauty of the great outdoors, vibrant nightlife and foodie culture.
The video features current UCLAN students with help from Preston College students. Many local business and organisations took part in the video.
So get sharing with #MyPreston! Share your favourite places or your Preston adventures. Discover new places to enjoy by searching #MyPreston.
You can watch the video on YouTube.